Jam Jar & Bread
- Bakery
Design study - visual identity for “Jam Jar & Bread”.
The identity moves away from dark, rustic, industrial bakery tropes. Instead, it embraces a sunny, editorial, and hyper-clean aesthetic. It positions the bakery as an intentional, high-end culinary workshop where light, flour, and grain intersect.
The core visual hook is the deliberate contrast between the heavy, structural elegance of the typography and the ultra-fine, single-weight linear artwork of the bread.
